About

CHIC SELECTIVE

Every thoughtful selection embodies taste; it’s not just clothing, it’s your style statement.

Tinny was originally a product designer from Hong Kong. In 2015, she embarked on a journey to the UK, intending to stay briefly to gather design inspiration, not realizing that this decision would profoundly change her life. Two years later, she and her husband chose to settle in the UK and bravely embarked on the path of entrepreneurship. The early days of starting a business were filled with challenges; they faced financial difficulties and immense pressure. However, Tinny always believed that persistence and hard work would eventually pay off. With unwavering faith, she gradually transformed her small purchasing business into a robust venture encompassing both international luxury brands and niche labels.

As her business stabilized, Tinny chose to temporarily set aside her work to focus on raising their two children, while her husband fully supported the family and their endeavors. Yet, her passion for work never faded. As her children grew, Tinny bravely stepped out of her comfort zone, beginning to share her love for fashion and design through live streaming. This work not only helped her rediscover herself but also established a deep connection with her audience.

Starting from her initial purchasing venture, Tinny and her team steadily developed, eventually evolving into a media platform focused on live sales. They concentrate on promoting European and American luxury goods and high-end ready-to-wear, presenting brand stories, product details, and unique features to their viewers. She genuinely showcases both the advantages and disadvantages of products, avoiding blind praise. Through thoughtful presentation, she allows the audience to truly understand the products, enabling customers to make rational choices about what best suits them. The feedback from viewers consistently praises Tinny’s sincerity and dedication, expressing high satisfaction with the products she introduces. With her unique insight and expertise, Tinny has successfully created a high-quality shopping space that is beloved by her fans.